• Creating Backlinks that Pay

    My Digital Genie; Digital Genie; Keywords; Best Keywords; Making Money Online

    When you Google a few words, click on one of the first results, and end up on a website, you may not realize how much has gone into this process before you ever showed up!

    In order for that website to have arrived on the front page of that particular Google search, the people running the website needed to understand "search engine optimization" (either that, or they needed to get really lucky!). And one of the biggest components of search engine optimization is backlinks.

    As you peruse this person's page, you will notice that they have links on their site that will take you to other, relevant sites across the Internet. But what you will not see at the time is all the other sites across the Internet that have provided links to this page you are on.

    When a page provides a link to another page, this is called a "backlink," and this is one of the biggest elements of search engine optimization. Each time a website is referred to through a backlink from another website, search engines see this as a "vote of confidence." And the more highly-ranked the website providing the backlink, the more it will help the search engine ranking of the site being referred to (for instance, if the website of a local restaurant provided a backlink to your website, this would not have nearly as much of an impact as if Pepsi's website provided a backlink to your website!).

    There are two ways to create backlinks that pay: the direct way, and the roundabout way.

    The Direct Way

    Because of the value of backlinks, many websites will pay for backlinks to be incorporated into others' websites. By using a backlink tool - one that places the backlinks within the content you have already provided on your site - you will be able to make money each time someone clicks on one of these backlinks.

    The Roundabout Way

    And no matter what you are trying to do with your website, you will be more successful if there are backlinks linking back to you. In order to increase the number of backlinks that point to your site, you can use a backlink builder, which will allow you to provide content for sites while linking back to your own! When you do this, you will increase the search engine ranking of your primary site, which will bring more people your way, which will, in turn, continue to boost the money you make - both off the backlinks you are providing, and off any other area of focus for which you are using your website!
    Backlinks are clearly very valuable to your marketing strategy.  If you are interested in finding out more about how to start or grow you online business then fill out the form below to get your copy of the 5 Steps to Start Your Online Business.