If you are trying to
get into search engine marketing - hoping to set up websites through which you
can make some money - one thing you should realize is that SEM can quickly get
complicated, depending on where you turn for information. After all, there are
a lot of people who have achieved success with SEM (as well as a lot more
people who have failed to achieve success with SEM) using just about as many
different methods - but one of the most important things for you to realize is
that all SEM efforts start in the same place: getting people to your website!
In order to get
people to your website, you will need to make sure that you understand the basic
things that go into search engine optimization (that is, "optimizing"
your site so that it is most likely to show up near the top of search engine
searches). And once you understand the things that go into search engine
optimization, you will need to find a tool that can help you get the most out
of your SEO efforts!
Although search
engine optimization is a multilayered process with no "one key" that
will bring you success, the first thing you should understand is that SEO is
basically broken up into three primary areas: keywords (the words you are
targeting to show up in searches), backlinks (the links from another site that
point back to yours), and meta tags (the tags on your site that readers do not
see, but that search engines do).
