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Search Engine Marketing Sites: How Good Are Your Keywords?

My Digital Genie; Digital Genie; Keywords; Best Keywords; Making Money Online

Keywords are one of the primary elements that go into search engine optimization, and if you are not working well with keywords, it is unlikely that you are going to achieve much success on your website. One issue a lot of people deal with, however, is that they really have no clue whether or not the keywords they are using are effective!
The first thing you will need to do, in order to ensure that your keywords are effective, is find keywords that are highly-searched. After all, you are unlikely to gain much traffic from the keywords you are targeting if no one ever conducts searches with these keywords!
Once you have made sure the keywords you are targeting are highly-searched, you will also want to make sure there is not too much competition for these keywords. The more competition a keyword has, the less chance you have of ranking for this keyword, so try to find highly-searched keywords that will not give you too much in the way of competition.
And finally, you will want to make sure you are targeting "buyer keywords" (that is, the keywords someone is likely to use when they are ready to make a purchase, instead of targeting the keywords people will use when they are simply researching).
Of course, one of the most difficult aspects of building a successful website for search engine marketing purposes can be managing your keywords in such a way that you are sure you are hitting all these goals. For this reason, it will be helpful for you to find a tool that will make it easy for you to manage and assess your keywords - on a consistent basis!