If used correctly,
search engine marketing is a great way for you to start making some extra money
(and in fact, if used "really correctly," search engine marketing is
a great way for you to start making a lot of extra money!), but many people
find that they are unable to grasp search engine marketing the way they would
like - feeling instead that it is far more complicated than they imagined it
would be. The truth of the matter, however, is that the core of the search engine
marketing is simple - as the core of search engine marketing really just deals
with search engine optimization.
In order to draw
people to your website (which, of course, is extremely important if you are
wanting to make money with your website!), the first thing you will need to do
is focus on keywords. With the right keywords emphasized throughout the content
of your site, you will be able to show up in the right search engine searches.
The next area where
you should turn your SEO focus is meta tags; these are the tags that visitors
to your site will not see, but that search engines will - and these tags will
give search engines direction and instructions in assessing and ranking your
site.
And finally, you
will want to focus on backlinks in order to succeed with your search engine
marketing efforts (backlinks being the links on another site that point back to
yours).
Some people stop
there, of course - and some even find success in doing so. But if you are
really serious about making money through search engine marketing, there is one
final step: you will want to find a tool that can help you maximize your
efforts in these three areas.