Search engine optimization is often made out to be a whole lot more
complicated than it actually is. Of course, there are a lot of little things
that you can do in order to help your SEO efforts, and there are a lot of
tricks you can use to achieve your goals, but everything in search engine
rankings - even the little things you can do and the tricks you can use -
basically boils down to content, links, popularity, and reputation.
Content: As you build content on your site, keep your primary keywords in
mind (this should be the two or three keywords you want to focus on throughout
your site). But also, make sure you are not so focused on these keywords that
your content does not make sense! Rather, use these keywords as your guide
through each post (as far as what you want the content on your site to cover) -
realizing that as long as you write good content, even if this content does not
include the exact keywords themselves, you will continue to climb up SERPs.
Links: The importance of backlinks cannot be overstated - especially
backlinks that come from popular, highly-ranked sites! Do everything within
your power to build backlinks - including link exchanges, article writing,
maximization of social media sharing, and linking to other sites.
Popularity: Quite simply, the more popular your site is, the more likely it
is to be ranked more highly by search engines. And while you can do a lot of
SEO work to make your site appear popular, there is nothing that can replace
true popularity! Of course, there is not "one magic trick" to make
your site more popular (if there were, everyone would use it!), but always keep
the wheels turning in your head, thinking of new things you can do to increase
the popularity of your site.
Reputation: And of course, the longer your site has been around, and the
more often your site is shared by others, and the more valuable the backlinks
you gain, the more reputable your site will be deemed to be - and the more
highly search engines will rank you as a result.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
Download a copy of our book here: 50 Marketing Tips and Tricks