For
every strategy to take hold and successfully work, every detail must be
well-planned by the executor. The same ideology works with sales funneling, a
sales funnel must be well-planned for it to work effectively.
An Entrepreneur's Role in Sales Funneling
The
marketer or entrepreneur must understand the consumers or the market of
potential customers well before pitching any product or service to them. This
entails researching their needs, motivations, desires, objectives as well as
areas they are lacking in a certain value.
A
well-designed persona based on real consumers must be crafted for an
entrepreneur to know who to sell to. This helps in specifying the target
audience and how they can be reached. Technology is opening up new ways through
which the consumers can be reached, it’s part of the entrepreneur’s role to
know these avenues and how to use them.
Knowing
what influences the consumers’ buying decisions is key to making them progress
through each stage of the funnel. Each and every stage of the funnel is
important and shouldn’t be rushed in order to secure long-lasting clients.
It’s
not compulsory that the entrepreneur or marketer handle the implementation of
strategies for every stage of the funnel, breaking down the process into roles
that can be outsourced helps in optimizing effort and resources. This division
of labor helps the entrepreneur focus on the larger picture rather than having
the focus fragmented and used on small tasks.
Securing
leads is a core aspect of the sales funnel and every sale funneling would fail
without effective lead magnets in place to attract the consumers. The lead
magnets act as a valued bait that reels the consumers in.
 |
An entrepreneur must specify the target audience for the success of his business |
Communication
is very important and shouldn’t be taken lightly. Whilst the consumers are
still in research mode and contemplating whether or not to go with your
product, it’s your job to keep them informed about the value you can offer
them.
After
securing a direct mode of communication with the consumer, preferably email,
regular marketing of products is the next thing to do. This also involves
answering every question they have on how your product is of value to them.
The efforts of the entrepreneur
determine whether or not the marketing objectives will be achieved. Highly
optimized engagements at every stage of the sales funnel helps in driving
higher conversion rates.
Reviewing
the structure of the sales funnel regularly helps the entrepreneur in detecting
areas in need of optimization. These areas can then be targeted and supported
by marketing efforts to achieve the desired objectives.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
Download a copy of your book here: 50 Marketing Tips and Tricks
