Making
your Attractive Character (AC) relatable to your target audience is vital in
the sales funnel. This is one of the essential ingredients necessary for
business success. An AC is a persona that’s built around the brand to attract
potential customers, and existing clients, with the aim of driving them to make
a purchase.
This
AC is someone, interesting and good-looking, who shares their ideas, talents,
and unique skills freely with their target audience. Building the AC requires
some key components to the persona. The components include:
●
Elements
●
Identity
●
Storylines
To
expatiate on the ‘Elements’ component, this talks about the features of the
persona and each part is necessary to build a strong one. The elements include
the Backstory, Allegories, Values, and Flaws as well as Strong-will. The
backstory is simply a narrative of the character’s background, this helps the
customers understand where the character is coming from and how he/she relates
with the product or service of topic.
Using
allegories to pass your messages across to the customers is effective and this
helps the AC a lot in illustrating important points. This allows the messages
passed across to stick with the audience long enough to influence their buying
decision.
The
AC values and flaws are important when building an AC. Every character has
values they hold dear and firm as well as flaws that define them. These flaws
are traits that the character is struggling with and they have to be real and
relatable.
Having
a perfect individual as an AC won’t allow the consumers to be able to empathize
with you since there won’t be anything wrong with the character. Having a
strong will and unchanging in the face of challenges is something the consumers
will respect and appreciate.
Sharing
your opinions might be difficult sometimes but it will prove beneficial in the
long run. Now to the ‘Identity’ part of the AC, this is a major part of who the
persona is whether it be leader, reluctant hero, reporter or adventure.
Identifying strongly with any of these profiles and using the traits for the AC
helps define the role of the individual.
Storylines
are well-structured plots you can use to communicate with your target audience.
Brands and businesses make use of this in sales letters, emails and other forms
of interactions with their prospective customers. This communication tool is
essential when conversing with the consumers to drive them up the sales funnel
and value ladder.
Using these strategies to build a
strong AC saves time, effort and resources when connecting with the consumers.
The consumers have to feel the need for the product else they won’t see a need
for it. Characters add to the success of the business and is key for sales and
profit maximization.
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