The
Seinfeld Sequence is a follow-up strategy to the Soap Opera Sequence which is
implemented in an effort to build a relationship with new leads. It’s basically
a series of story-telling emails used to build trust with the leads whilst
introducing them to the products or services you proffer.
This
simple yet highly effective technique is used to maintain communication with
the leads and achieve the objective of getting them to make purchases on your
products and services repeatedly. The secret to success for any strategy is
consistency and this is key for this particular one.
The
Seinfeld emails are recommended to be sent daily to fully optimize your
conversion rates. When there is a lack of interaction between you and your
subscribers, they tend to forget about you and what you have to offer them.
Such an outcome will take its toll on your goals or objectives.
However,
the format of the emails has to be entertaining and captivating stories. And
must be built around your Attractive Character’s life to avoid running the risk
of getting your subscribers annoyed. 90% of the content of the email is meant
to be for the reader’s entertainment while only 10% of it will be actual
content.
These
emails are actually just random stories but created with the intent of leading
the potential customers back to what service or product you’re proffering. If
you focus mainly on just entertaining your leads without tying the story to the
product or service you’re selling, then there would be no point to the whole
effort.
Here
are some examples of entertaining topics you could focus on:
●
What
product did you buy recently that you regret?
●
What
embarrassing thing happened to you recently?
●
What
made you mad with rage yesterday, that you’re laughing about today?
●
What
crazy thing happened in your past that you learned a lesson from?
●
Which
vacation plan do you have for this year?
●
What’s
the most embarrassing thing that’s happened to you?
●
What
did you buy recently that you love so much?
Basically, they are just
entertaining emails that are tied to your products or services to get the
audience to take action on what you’re offering them. The Seinfeld emails are
used to maintain a conversation with the subscribers on a daily basis.
The
story you’re telling must be relatable and something the subscribers can
connect with. Show the readers your mistakes and that you aren’t perfect, this
will help build trust and prove that you aren’t that much different from them.
Using
this strategy can help optimize your sales generation and profit maximization.
Without such a strategy in place, the leads can easily forget about what you
have to offer them and this can have a negative effect on the marketing
strength of your sales funnel.
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