There
exists quite a number of diverse sales funnel strategies that businesses can
take advantage of to increase profitable activity on their platforms. These are
sales methods you can make use of to generate leads for your brand, and
ultimately, revenue for the business.
For
an effective digital marketing strategy, two concepts must be taken note of and
regarded when planning. The concepts include the value ladder and the sales
funnel itself. The sales funnel exists as a guide for the customers to take when
checking out the products and/or services proffered by you. The value ladder
simply denotes a continuity program of products and/or services that increase
in value as the consumers move up.
The
sales funnel and value ladder mirror each other in steps or levels, which are
the Frontend, Middle and Backend. Different
sales funnel strategies can be made for each of these levels on the value
ladder to deliver a more streamlined experience for the consumers.
Frontend Sales Funnel
These
kinds of sales funnel exist at the forefront of the value ladder and are
targeted at potential customers who are aware of the problem they have but
don’t possess a solution to the problem yet. The objective here is to create
awareness about your brand and the solutions you have to offer them.
There
are numerous methods that can be used to market and obtain leads from potential
customers who have an inclination to purchase your products and/or services. An
offer has to be made to the potential customers to entice them and capture
their attention. This can include Free or Low-cost Trials, Free Shipping,
Self-Liquidating Offers (SLOs).
Middle Sales Funnel
Here,
the sales funnel are targeted towards mid-priced products and/or services and
require more content that the frontend funnels. This is due to the increase in
the value and getting customers to go along with them requires shedding light
on why and how an increase in the value of products aim to serve them better.
The kinds of content used for this level aim to educate your customers on
better services you can provide and comes at a higher cost.
The
kinds of content required for this level of sales funnel should hold a
reasonable amount of information, tools that can be used include Sales
Webinars, Invisible funnel, and Product Launch funnels.
Backend Sales Funnel
This
class of products or services are high-value investments and must be treated as
such. The kind of funneling that should be used for this is specifically aimed
at convincing leads and driving sales on the premium products and/or services
you have to offer.
This is the last level of the value
ladder, hence the kinds of funneling templates used should be tailored to
convincing the consumers of these premium services. High-ticket Offers should
be targeted to the customers to get them to continue with the program.
With
a dedicated value ladder and defined sales funnel, you can turn leads into
hyper-responsive customers and have a better competitive advantage with
long-term business stability. All these and so much more can come from having a
well-constructed marketing process that is highly optimized.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
Download a copy of your book here: 50 Marketing Tips and Tricks
