Pre-framing simply involves influencing and shaping the thought process of the minds of the prospective customers before they move on to the next step in your sales funnel. Shaping their thought process helps them anticipate what to expect in the next stages of the funnel.
This
is one of the most resourceful secrets of the sales funnel when trying to sell
a product or service. It helps keep the prospects’ focus on the value of your
products or services. This puts you in control of what they think and feel about
your products and it’s much better you handle this particular process rather
than outsourcing it to another individual who doesn’t get the full scope of
your sales funnel.
Pre-framing
helps you eliminate perceived disagreements, complaints, doubts and hesitations
of the prospective customers. It can be successfully achieved by proffering a
piece of content to the prospects ahead of the next stage of the funnel. A good
pre-frame can help you influence the outcomes you want in any situation in the
sales funnel.
Also,
successfully achieving the pre-framing technique helps you get them to take
action on the next stage of the funnel. This makes the difference between
marketers that optimize sales and profit and those who don’t. Pre-framing can
be typically used almost everywhere. Such areas of implementation include:
●
In
the sales copy you send to prospects.
●
The
email messages being to prospects through your Autoresponder.
●
Webinars
funnels talking about what benefits you have to proffer the prospects through your
products or services.
●
On
landing pages that you show to prospects before moving on the actual products
you have to offer.
●
Lead
magnets and capture pages.
●
Lead
generation tactics.
You
can apply the pre-framing technique into different sales processes, squeeze
pages, and whichever resource you use to interact with the prospects to
influence their ‘purchase’ decision. Through pre-framing, you have the power to
counter any challenges that might come your way.
Even if objections come up, you as
the marketer would have anticipated this and built answers to counter the
potential objections in your presentation. Through this, you can influence
buy-in decisions by shaping the context ahead of the arguments.
Using
the pre-framing technique in marketing campaigns gives you that competitive
edge in optimizing high conversion rates. Pre-framing is highly critical in
asserting your authority through marketing to your prospects. Marketing
campaigns having issues with converting leads into sales are usually because they
haven’t established pre-framing in any of their sales processes.
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