The objective here is to get the prospects to make a purchase for your product or service. An item of value for a low price can be used to entice and get them to make the buying decision. The hardest purchase to get is always the first but as soon as they are convinced of what you have to offer them, they’ll make the purchase and then you can gradually move them up the Value Ladder.
Different ways can be used to achieve this and some of them
include:
●
Trial: A trial offer of low-cost can be
used to convert the prospects into buyers, the goal here is to provide access
to a product of high value for a very low cost for a limited amount of time.
And as soon as the period elapses, you then offer to charge them for the full
package at the regular price. However, to receive this trial offer, the
prospects must prove that they are buyers and provide their payment information
first. This method is best used for items that don’t require shipping like
software products or membership sites.
●
Self-Liquidating Offers (SFO): Such offers are a bit pricier and
the objective here is to get the frontend product to cover the ad costs so the
upsells you have can become pure profit. The price of such offers ranges
between thirty-seven and ninety-seven dollars.
●
Free-Plus Shipping: This method works for both
qualifying subscribers and buyers, the idea is to offer a free product in which
the customer would have to cover the shipping costs. This strategy is greatly
effective in baiting the prospects and getting them to ascend your Value Ladder
thereafter.
●
Straight Sale: This kind of sales requires a bit
more effort and a lot more pre-framing to get the prospect ready to make the
buying decision. The kind of products proffered here are regular-priced items
and are more expensive than those being offered in the other methods of
qualifying buyers. The price of such products ranges from $97 to $5000 worth of
value.
●
Tripwire: These are like downsells meaning
they are smaller offers which can be used to get the prospects convinced of
what value you have to offer them. They are often derived from your core
product only much lesser benefits but still of value nonetheless. They can be
physical products or software products depending on the kind of business you’re
running.
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