After pre-framing the prospects, the next step or phase to
take is qualifying subscribers with the objective of getting them to subscribe
to your mailing list or newsletter. An incentive of value can be offered to get
them to take this step because people are careful with their contact
information.
There are mediums and resources through which you can
achieve this, they include:
●
Free Account: This works best for software or
membership programs in which an account is required to access the services
being proffered. The free account is in place to drive them to subscribe to
your list where you can provide them with more information and get them to move
up your Value Ladder.
●
Pop-Ups: These are very common on the web
and you must have encountered them at some point whilst surfing the web when
you are redirected to a page where some product or service is being marketed
upon. These work a lot in achieving high conversion rates hence, they are
considered a very powerful tool. These pop-ups can be used to build your
mailing list and from there, you can convert the prospects you come across.
●
Free-Plus Shipping: This is a highly resourceful tool
as it combines two phases, both the qualify subscribers and qualify buyers
phases, into one process. The first step is in this tool is used to qualify
subscribers by getting their contact information and the next one qualifies the
buyers by asking for their payment information to cover the shipping charges of
the free product. This is a great and effective way to qualify subscribers
easily because human beings are naturally drawn to free things.
●
Squeeze Page: This is a simple resource that can
be used to increase subscribers on your mailing lists. It entails a simple
opt-in page that asks for the prospect’s email address in exchange for access
to the next page which holds something of value. The idea is to make this page
free of distractions to keep the prospects focused on getting to the next page.
Through this, they have only two options – dropping their email address or leaving
the page.
●
Webinar Registration: Free webinars, in exchange for
their contact information, can be offered to the prospects. The webinar should
provide information on the solution to a problem they face and how they can get
access to it. Naturally, they will want to drop their details to get details on
the webinar.
●
Exit Pop: This particular resource is
presented to the prospects when they are about to leave your site without
subscribing to your mailing list. An offer can be presented to them on the exit
pop so they can be further convinced to drop their contact information.
If
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