A core part of marketing is turning potential customers into leads, and most businesses don’t optimize this aspect and it reflects badly on the resulting sales. This means getting consumers who are doing research on their problem and happened to come across your solutions to actually go along with your business or having a lasting effect on every other person who just happened to stumble across your platform.
Getting the email addresses of prospects can often prove to
be arduous. This is because they hold their privacy in high regard and simply
don’t just offer it up without knowing they are getting something in return.
Offering them something of value in exchange for their email address is how a
lead magnet works., It could be information on how a specific problem of theirs
could be solved or access to a trial use of your products and/or services. By
getting their email address, you can continuously market your services through
email newsletters and offers.
Having a successful lead generation in a business depends on
how you optimize your lead magnets to boost your sales and generate revenue.
Making your lead magnet irresistible enough to be able to grasp the attention
of the prospects and win them over is a key factor to consider when creating
one.
There are things that should be put into consideration when
creating your lead magnets, some of them are:
●
Specificity
about the buyer persona being targeted by the lead magnets.
●
The
value of the content being delivered should be based on what the prospects
need.
●
An
appealing format for the lead magnet.
●
Type
of lead magnet to be used.
●
The
simplicity of format to facilitate fast delivery and consumption.
Here are some tested examples of lead magnets known to
improve lead generation.
●
Demo Video: A short video demonstrating how
your service works and the solutions it has to offer the prospects.
● Case Study: Using a compelling case study to
convince a prospect is an excellent example of what a lead magnet is. This
helps to secure their interest in the services you have to offer.
●
Newsletter: Offering valuable content in the
form of updates pushed to the email address of a prospect is a great way of
reminding them about your services and value.
●
Webinar: Most prospects are usually looking
for a solution to their needs or problems, offering them knowledge and exposure
on the matter is an excellent way of turning them into leads.
●
Surveys
●
Templates
●
Toolkit
●
eBooks or PDF Resources
●
Guides
●
Infographics
It doesn’t matter which brand or
business you’re marketing, having lead magnets is an effective way of tapping
the traffic on your platform and building your email marketing list. Having
lead magnets is a great way to reach massive audiences and retain them.
If
you would like to grow your online business to new heights and learn 50
Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million
in sales then please feel free to grab a copy of our book.
