There are several strategies you can go about implementing
for the product funnel, but a particular kind exists which has been proven
effective and versatile meaning it can be used for different businesses. A
sequence of videos can be released before the actual launch date of the product
to pre-frame the prospects and build their anticipation.
The landing page is where the videos will be presented, the
videos act as a demonstration of what value you will be proffering through the
product. The objective is to pre-sell the product, hence, there must be enough
value and content contained on the landing page to convince them of what you
have in store for them.
You can use this series of videos to build a relationship
with the target audience so that by the end of the sales pitch, they will be
ready to make the buying decision. There are four videos involved in this
particular sales strategy and they include:
●
Video #1 – Wow and How
This particular video is where you
‘wow’ the audience by introducing your big idea and then proceed to show them
the way you and others are making use of the concept in your favor. This helps
you arouse their curiosity and generate interest in what you have for them.
Scripting this video entails having
and telling them about the One Thing, which is the valuable content you make a
promise to deliver to the target audience. The next step to take is to kill any
doubt or objections to the target audience’s part. This part involves
guaranteeing the prospects of the value you have for them and alleviate any
fears they might be experiencing.
The next thing to do is to show them
that the product produces favorable results by telling stories and providing
case studies. This convinces them and helps build credibility and trust between
you and your target audience. The next thing after this is to then get them
excited about the second video in the sequence.
●
Video #2 – Transformational
Education
This is another video in the
sequence, and what this one points to is guiding your target audience through
the process and letting them know what the process actually is like. Basically,
it’s just a well-detailed guide letting the prospects know what the whole
process is about.
The first thing you want to do is
let them know that even though you believe that they can figure out the whole
process on their own, you care enough to let them know what to do so they
wouldn’t make a mistake along the line. Then the next thing is to show them a
brief review of all the steps involved in the process.
Another step to take after that is
to then show them the proof that the whole process works by giving them
successful results, case studies or any other form of proof which can help
convince them even further about the legitimacy of the whole thing.
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