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Learn Exactly How to Improve Your Sales Funnel

My Digital Genie; Digital Genie; Keywords; Best Keywords; Making Money Online
Creating the right custom content for your brand makes all the difference when chasing down a world of opportunities. This content must be created strategically in order to draw in leads from the real world. Every piece of content created is an opportunity to inspire potential and existing customers to take action.

Utilizing different types of content to target different parts or stages of the funnel is the key to establishing an effective sales funnel strategy. The sales funnel is simply a system that takes as many prospects through a step by step content flow with the purpose of converting them into actual customers that will pay for your services or products.

Customers can go from interacting with your website to subscribing to its email list and as time progresses, they tend to talk to a sales representative to weigh their options when they are in need of the product you proffer. Engaging the customers through these stages by the marketers has been made easier by the Internet with many methods of content marketing available for use.

The stages of the sales funnel and the types of content attributed to each of them include:


Awareness

At this stage, the prospect is looking for informational content on how to solve the challenge or problem that they are facing. An editorial, containing information related to the problem or needs of the leads that can be accessed for anyone to read, is a method you can use to create awareness about your brand. Content ideal for this includes landing pages, infographics, ads, product demo videos, and webinars.

In an effort to attain outreach and interaction, every marketing campaign should start with content aimed at consumers to collect their information for future reference. This particular content is just to raise awareness about the presence of the brand in the market, the products and services should only be hinted at and not promoted.

The class of people at this stage is still in research mode, so offering them something to increase their knowledge is the best move to take. Incentives can be exchanged for email addresses from consumers, this move is simply because they highly value their privacy and by offering them something of equal or greater value, you can pique their interest in your brand.

The kinds of content you can offer them are E-books, live as well as on-demand webinars, and free white papers. Many brands make use of this to reach out better to their customers. This contents usually consist of articles or blog posts with a word count between 500 – 1500.

Interest

The prospect is interested in your company’s product or service at this stage but still isn’t ready to make a purchase. The goal is to get them to buy, by carrying on with the education process and shedding more light on your products and services. Demo videos, product reviews, and case studies are content that you can provide at this stage of the whole process.

You can start securing leads at this stage and proceed to recognize the actions that can push them to the next stage of the buying process. This is the stage where a consumer considers all the possible solutions to their problem which may be offered by you or your competitors.

Decision

The prospect is now interested in buying at this stage but is yet to reach a decision on which brand to do business with. Hence, email marketing should be utlised to reach out to the consumer to communicate better about the benefits of going with your brand.
Communication through emails should be employed to interact effectively and efficiently with the lead for inquiries and concerns. The content at this stage includes reviews, self-assessments, reviews and ratings, and questionnaires.

Action

The prospect is ready to buy the product offered by you, there’s content that can be used to support the purchase. The aim is to maintain the state of mind of the client by providing motivational content that will keep the customer excited about the purchase. Content used in this stage includes welcome emails, implementation documents, special offers, blog posts, and guidelines for success.

The proper use of this content is sure to attract and secure customers that might acquire your products and/or services. The customers can even help make referrals in exchange for rewards by the system.

Content marketing provides the users with information about your business and helps propagate them through the stages of the sales funnel because the more prospects interact with your business, the more the call-to-action to acquire your products become stronger.

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