There are new media strategies you can make use of for each
level of the sales funnel. As soon as consumers are aware of their needs, they
proceed to make research on how to solve them. The top level of the funneling
entails what your qualified audience can see, the key is to connect with buyers
at this stage by making them aware of your products.
The digital marketing strategies
that work effectively for this particular stage includes social media campaigns
and Pay-Per-Click (PPC) display ads. Social media is one of the fastest-growing
media channels available, and thus, a prime location to generate awareness
about your brand.
 |
| Pay-Per-Click (PPC) display ads |
There are many social media platforms available for business
owners to make use of in reaching out to the consumers. These platforms are
inexpensive to manage and us to show off your products. Choosing the top and
trending social media platforms is a way to stay relevant and get your message
across.
PPC display ads is a powerful strategy to use at the top of
the sales funnel to ensure brand recognition through engagement with the ads.
These ads are gateways that the consumers can use to get to your website. Using
both Social media platforms and display ads is sure to leave a mark on your
marketing performance.
As soon as the target audience is aware of your business or
brand, the next strategy to implement needs to inform them about the value of
your products. This stage is the research phase, the middle of the sales funnel
encapsulates what this is all about.
In the middle stage of the funnel, educating the target
audience to know more about the solutions you proffer is important. There are
certain strategies that can be used for this stage of the funnel. Video
Marketing, Email Marketing, Search Engine Optimization (SEO) and PPC search ads
are some of the top marketing strategies that can be used to target consumers
for the middle of the funnel.
SEO is highly important because most consumers make use of
Search Engines to make a research about the solutions available to their needs.
High ranking SEO websites are included in the first page of search results and
most consumers never check out the second or third page.
 |
Using
Search Engine Optimization in sales funnel
|
Hence, it’s imperative that your website’s content is highly
optimized for SEO purposes so as to be included on the first page of search
results. Video marketing is another important strategy to implement because it
should be noted that consumers would rather watch a video detailing a product
than read about it.
Email marketing is highly effective when it comes to
marketing to consumers and it’s cost-effective as well. Valuable content
informing them about your products and services should be provided regularly to
consumers.
The last stage to tend to is the bottom of the funnel and
this stage entails persuading them to take action in purchasing your product or
service. Email marketing, SEO and PPC strategies can also be used for this
level.
Proper execution of these new media marketing strategies is
sure to boost sales and get long-lasting customers who constantly make
purchases.
If
you would like to grow your online business to new heights and learn 50
Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million
in sales then please feel free to grab a copy of our book.
Download
a copy of your book here: 50 Marketing
Tips and Tricks
