• New Media Strategies To Use For Each Level Of The Sales Funneling

    My Digital Genie; Digital Genie; Keywords; Best Keywords; Making Money Online

    There are new media strategies you can make use of for each level of the sales funnel. As soon as consumers are aware of their needs, they proceed to make research on how to solve them. The top level of the funneling entails what your qualified audience can see, the key is to connect with buyers at this stage by making them aware of your products.

    The digital marketing strategies that work effectively for this particular stage includes social media campaigns and Pay-Per-Click (PPC) display ads. Social media is one of the fastest-growing media channels available, and thus, a prime location to generate awareness about your brand.

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    Pay-Per-Click (PPC) display ads

    There are many social media platforms available for business owners to make use of in reaching out to the consumers. These platforms are inexpensive to manage and us to show off your products. Choosing the top and trending social media platforms is a way to stay relevant and get your message across.

    PPC display ads is a powerful strategy to use at the top of the sales funnel to ensure brand recognition through engagement with the ads. These ads are gateways that the consumers can use to get to your website. Using both Social media platforms and display ads is sure to leave a mark on your marketing performance.

    As soon as the target audience is aware of your business or brand, the next strategy to implement needs to inform them about the value of your products. This stage is the research phase, the middle of the sales funnel encapsulates what this is all about.

    In the middle stage of the funnel, educating the target audience to know more about the solutions you proffer is important. There are certain strategies that can be used for this stage of the funnel. Video Marketing, Email Marketing, Search Engine Optimization (SEO) and PPC search ads are some of the top marketing strategies that can be used to target consumers for the middle of the funnel.

    SEO is highly important because most consumers make use of Search Engines to make a research about the solutions available to their needs. High ranking SEO websites are included in the first page of search results and most consumers never check out the second or third page.

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    Using Search Engine Optimization in sales funnel

    Hence, it’s imperative that your website’s content is highly optimized for SEO purposes so as to be included on the first page of search results. Video marketing is another important strategy to implement because it should be noted that consumers would rather watch a video detailing a product than read about it.

    Email marketing is highly effective when it comes to marketing to consumers and it’s cost-effective as well. Valuable content informing them about your products and services should be provided regularly to consumers.

    The last stage to tend to is the bottom of the funnel and this stage entails persuading them to take action in purchasing your product or service. Email marketing, SEO and PPC strategies can also be used for this level.

    Proper execution of these new media marketing strategies is sure to boost sales and get long-lasting customers who constantly make purchases.

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