The concept of the sales funnel depends on traffic and is
basically useless without traffic flowing in through the process. After
planning out the consumer’s path to action, the next step to take is to make
use of platforms and mediums to reach out to consumers and get them involved in
the process.
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Sales
funneling helps in increasing sites traffic
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The goal is to own all the traffic you can possess, this
helps in growing your client list and maximizing your sales. There are three
types of traffic for every business model and they include:
●
The
traffic you control.
●
The
traffic you don’t control.
●
The
traffic you own.
These types of traffic are all different and have their own
traits. Each of them must be understood in order to know how to discern them
from each other as well as direct them.
The traffic you control simply refers to traffic which you
can direct. Email ads, Per-Per-Click (PPC) ads and other forms of paid adverts
are traffic you control. This kind of traffic directs the consumers to wherever
you want them to go.
To optimize this kind of traffic, the ads should be tweaked
to direct to a page where they can drop their contact information for more
information on your business and products.
The traffic you don’t control refers to the traffic you
don’t have any say in where they come from or where it goes. These are random
forms of traffic like mentions on Social media platforms, Search engine traffic
and mentions from other sources.
The objective is to turn this kind of traffic into what you
can control, this traffic can be pushed to a central source of information on
your products like a blog or website. After that, the traffic becomes what you
can control and pass into the communication funnels.
The best kind of traffic is that
which you own, your clients’ email list, as well as followers and customers,
make up part of this traffic. It simply points to traffic whose flow which you
can control. The bigger the traffic you own, the more sales and profit you
make.
Constant interaction with whatever traffic you have is key
to converting leads and securing a long client list. Reviewing your content for
Search Engine Optimization (SEO) helps in increasing your traffic and
subsequently your customers.
If
you would like to grow your online business to new heights and learn 50
Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million
in sales then please feel free to grab a copy of our book.
