Properly structuring your webinar is crucial to converting
the leads, a webinar is divided into three parts: introduction, content, and
conclusion (sales pitch). Each of these sections requires attention and proper
scripting.
●
Introduction:
This part is where you familiarize
the prospects with yourself and your business to establish a certain level of
trust. The next thing is to briefly inform them about what they are about to
get within the duration of the webinar. Another thing is to provide the prospects
with a reason to watch till the end of the webinar, could be a giveaway or
something else of value.
Inform the participants to get rid
of all distractions and pay full attention to the webinar because every detail
contained in it is important and crucial to be noted. Also, inform the
prospects why you are certified to speak on the subject or topic. This helps
credibility with the participants viewing the webinar. The next step to take is
to let the prospects know about the benefits or value they are about to obtain
from the webinar in a detailed manner.
●
The Content:
This is where the main information
on the webinar promised to the participants is provided. The core content of
the webinar and the reason why the prospects signed up to view the webinar is
provided here. Every part of this content should be proffered in a descriptive
or detailed manner. You can also use this part to bond the prospects with your
Attractive Character.
●
Conclusion:
This points to the end of the
webinar and the duration of this section should last at least ten minutes or
more. A key factor to consider is that the prospects always remember the last
thing you show them on the presentation, and if the price of the offer is not
worth what they remember last from the video, then they won’t purchase what you
have to give them.
The thing
you want to do is to keep recapping all the benefits that have been said even
when you are about to introduce a new bonus or benefit. Make sure you list out
all the benefits that come with the offer at the end of the video just before
you announce the price. The next thing to do is to convince the viewers that
the product is worth the price.
The way to generate revenue is through sales and without
leads, there won’t be any sales. To properly capture leads, you need a
well-functioning sales funnel that nurtures the leads effectively so they can
eventually make the buying decision.
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