This backend funnel is quite an easy process that can be
used to qualify as well as pre-frame the potential leads, particularly
high-ticket service, consulting, or coaching clients. These high-ticket
services or products are delicate and much more expensive than any of the other
products which have been proffered by you so far, so getting the prospects to
purchase requires a bit more attention and planning.
There are three steps you can use to drive them into making
the buying decision all of which require proper structuring and detailing. The
steps include:
●
#1 :
A simple page with a successful case
study video detailing all the results you have to proffer your customers once
they accept the coaching you’re offering them. The video is free and as soon as
the prospects are done viewing it, you provide them with a Call-To-Action,
preferably a button, somewhere on the age and they are then directed to an
application that is simply designed to pre-qualify them as high potential
prospects.
●
#2 :
You then provide these potential
prospects with a full application, which is there for two reasons. The first is
to help you, the salesperson, know more about the applicant’s business which
simply means knowing the position they are in right now and what future
business objectives they might have.
You can make use of this application
stage to discern the ready prospects from the ones who aren’t. Basically, the
application is there to pre-sell the program you have to the prospect.
●
#3 :
The next thing is to provide
instructions on a homework page that the applicants can follow to further bond
with your Attractive Character. Another step you can take is to provide a
series of videos for the applicants to go through, all of which are created to
further influence the applicants to purchase the high-ticket program or service
you’re proffering. These videos serve to help you build your credibility and
also increase the trust the prospects have for you.
Another thing the homework page
offers the applicants is a way for them to contact you. There might be some
hyperactive buyers amongst these applicants and providing a way for them to
make direct contact with you is key to converting them into sales.
Doing all of these steps and more
helps solidify your position as an expert with experience and all the buyers
sometimes need is an assurance that the seller knows what they are doing. The
more you streamline your sales processes, the more effective they become in
driving sales and converting most of your traffic.
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