This frontend funnel is structured to create a reliable
source of recurring revenue for your brand or business with an aim to capture
prospects with an interest in what you have to proffer. This is something you
have to keep offering your prospects until they make the buying decision.
There are ways to implement this simple frontend funnel for
every business and it’s highly essential for every business because this is a
way to generate income regularly. Continuity basically means customers getting
access to your product by paying on a regular basis, whether it is weekly,
monthly or yearly.
The continuity funnel is implemented right after the
prospects have been led through the Two-Step or Self-Liquidating funnel and
then the Soap Opera Sequence. As soon as they’ve tested and trusted your
product, most of the clients would continue making use of it.
There are many types of continuity funnels, depending on
what you have to give the customers. It could be retainers, VIP offers, or
subscriptions all of which go on for a limited or unlimited amount of time. The
funnel can be used either as a frontend type to generate leads or as a second
funnel in your program sequence after you’ve given them the opportunity to
connect with your Attractive Character.
To structure the offer, you have to figure out what active
members will be getting and what the pricing structure will be like. Then you
can start creating the pages in the funnel using the same scripts you’ve
already created.
The Who, What, Why, How as well as the Star, Story, Solution
scripts can be used to sell continuity, it depends on you figure out which
works best for your product by testing both on the buyers.
Ensure the funnel flows well for people to connect and
relate with your offer well. A proper description of the product or services is
crucial to get the customers to agree with what you have to give them.
The Continuity funnel model works for all industries and
businesses and can be used to optimize your sales and profit generation. This
is because you will be creating revenue at regular intervals.
Buyers won’t mind subscribing to your product or service as
long as you proffer products of high value. Adding that to the fact buyers
often forget to unsubscribe, you have a very reliable source of revenue and
profit. Using a sales model that gives access to a one-time source of revenue
isn’t very profitable, rather making the product available on a regular basis
is the way to increase your profit margins.
Continuity funnels are being implemented all around you and
you might even be on one yourself. Some examples include software products,
streaming services, or professional hire services.
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