A Self-Liquidating offer is a low-cost but valuable product,
price ranging between twenty-seven to ninety-seven dollars, aimed at covering
your advertising costs and the first thing you offer to prospects who respond
to your ads. The goal is to get it across to as many prospects as possible to
build your reputation and credibility.
You need to create and promote these products through ads
you have to pay for, hence the revenue generated from the SLO will cover the
cost of such ads. This offer is to be positioned at the front-end of the sales
funnel.
The SLO, when properly structured and implemented, serves to
get you into positive cash flow and fund all the advertising expenses you incur
for your business. Since the SLO is a front-end product, you make use of it to
educate on valuable information that they can make use of. This helps you
create trust and respect for you and your business and this is crucial in
creating a partnership between you and your prospects for long-lasting
retention.
Unlike the Free-Plus shipping offer
which makes you lose money as a front-end offer with the upsells on it serving
as the only way through which you can make the money back or profit. The SLO
itself covers any costs and you could even make a profit before you make any upsells.
However, you might not make a profit immediately, but you
will be able to obtain a lot of leads and convert most of them to making a
purchase form you. Most marketers just sell their products without building a
connection with the prospects.
You need to sell your information products to educate them
and acquire fast revenue and the prospects will sell themselves on your primary
product. And as long as the product is full of value, the prospects will
appreciate the value and eventually develop a trust for you.
After giving the prospects a lead magnet like free eBook,
whitepaper, report or any other item of value to get them to subscribe to your
mailing list. The next page they should be redirected to is the SLO page, where
your core product awaits them. The SLO could be a physical product, online
course, or whatever your main product is depending on your brand or business.
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