When it comes to creating a successful sales funnel with
high conversion rates, utilizing these seven phases of the funnel in your sales
strategy is highly important. Each and every one of them plays its role in
moving your prospects through the sales funnel. The seven phases of the funnel
are:
●
Phase One – Determine Traffic
Temperature:
There are three kinds of online traffic, Hot, Warm, and Cold. Each of them
differs in their own way and how you handle each of them is different. The
temperature depends on where the prospect is within the product-awareness
continuum. Prospects are either problem-aware, desire-aware, or product-aware
and where they stand in these three determines the temperature of traffic they
fall in.
Cold Traffic points to the kind of
prospects that don’t know about you and the products or services you proffer.
Pre-framing ads on various mediums help in converting this kind of traffic
because they don’t know what you proffer or whether you can be trusted.
Warm Traffic refers to those prospects
that don’t know you but are associated with people who you know. Having
affiliates, referrals and joint-venture collaborators is important in tapping
this kind of traffic.
Hot Traffic is the category of
prospects who are product-aware and know who you are through an established
communication. Using your Attractive Character to communicate with this kind of
prospect is essential in influencing their buying decision.
Figuring out these kinds of the
temperature of your potential traffic is very important in the sales process.
●
Phase Two – Building the Pre-frame
Bridge:
The next step to take is to approach the different kinds of traffic and this is
where the pre-frame bridge comes in.
Building the pre-frame bridge for
your Cold Traffic is the hardest out of all three types because this involves
prospects who don’t have an idea about what product or services you have to
proffer them. However, this type of pre-framing holds the most potential
because it can help a lot in growing your business. Getting them into the right
state of mind before they get to the landing page is the key to making the
conversion work. This means a page, the bridge, they can go through before
getting to the offer page.
For the Warm Traffic that comes
through referrals or affiliates, these prospects have already interacted with a
website associated with you and already have a shaped mindset about you. The
landing page is where to direct this kind of prospects, but a bridge should
also be proffered to further influence them. Emails, articles, webinars or some
other form of communication promoting your brand and products or services
should be sent to this kind of prospects.
Hot Traffic is a lot easier because
a form of communication has already been established with this kind of prospect.
Therefore a whole lot of pre-framing isn’t needed since they already trust you
and what you have to offer. So you can be direct with your interaction with
them, a blog article or email can be sent to encourage and influence them to
make that buying decision.
If
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Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million
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