Here are the last four phases necessary to move prospects from one sales stage to the next.
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Phase Three – Qualify Subscribers: As soon as the mode of
communication has been established with each type of traffic, the next step to
take is to offer an incentive of value, free information on their problem and
the solutions you proffer, in exchange for their contact information usually an
email address. This strategy helps you discern prospects who are willing to
make a purchase from those who aren’t. This helps in acquiring leads that can
be moved through the remaining stages of the funnel.
●
Phase Four – Qualify Buyers: After getting the prospects to
subscribe to your mailing list, the next thing is to influence their buying
decision and get them to make a purchase. This should be done immediately
whilst you are still on the prospects’ minds. They can be redirected to a page
that proffers them a product of value after submitting their email address. A
relatively cheap product (free + shipping cost) can be offered to identify
serious buyers. If they procure from you once, there is a high chance that they
will respond to another offering in the future.
●
Phase Five – Identify the
Hyperactive Buyers:
These set of people are highly motivated to buy something because they are
desperately trying to solve a problem they have. Having a set of upsells and
downsells to offer them is key to targeting these specific set of people after
they purchased the initial offer you give them.
●
Phase Six – Age and Ascend the
Relationship:
This entails moving the buyers through your Value Ladder by offering them
something of higher value and price. Usually, you would allow time to pass and
let the customers spend more time with the products they’ve procured. A more
expensive product like a live seminar or private mentorship scheme can be
proffered to the buyers. Also, the kinds of funnels that will be used will be changed
because the idea is to get the customers into the next level of your sales
process.
●
Phase Seven – Change the Selling
Environment:
The online approach of selling high-priced products can prove to be arduous.
While some might go with it, others might not be comfortable with the approach.
Therefore, the selling environment has to be changed to be able to further
convince them to trust you and procure the products or services being offered.
The products can be sold at a live seminar or event, over the phone, or through
direct mails with potential customers. Taking this step helps you communicate
and connect with them on a new level and this greatly helps in making them
ascend up the higher levels of the Value Ladder much faster.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
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