This funnel works hand-in-hand with the free-plus-shipping
offers being handed to the prospects visiting your website. The funnel has a
specific structure which is highly important to follow if you want high
conversion rates for the traffic you have going through your website.
Basically, the funnel is made up of two pages, the steps,
where after you proffer a free physical product on the landing page to the
prospects. They then proceed to procure the free offer by moving to the first
step on the funnel. This page simply asks for the shipping details, the address
where they want the product is shipped to, BUT it must be made clear to the
prospects on this page that they would be covering the shipping charges.
It’s a very unethical thing to not inform the buyers
beforehand that they would be paying for the shipping. This is because this can
upset them and kill any bond or trust they might already have for the brand
before you even have a chance to move them up the Value Ladder.
It’s advised to add the email address entry on the first
step because some of these buyers might change their minds when they get to the
second step. The buyers are more probable to fill out the first step because
they don’t see any request for their credit card information, just the shipping
details.
You would then have a chance to further convince them
through emails to finish the funnel and procure the free offer because you
already have their contact information through the first step.
The second step in the funnel is the billing details, where
the buyers would fill out their credit card information to pay for the shipping
charges. An order bump should be added to this page to upsell the buyers on
more value that you can proffer. The order bump is a great way to increase the
total revenues generated through a sale.
After filling out and submitting the second step, the next
thing to do is to direct them to a special One-Time-Offer (OTO) which is just
another chance to upsell them on a high-value product at a discounted price.
Conversions on this funnel are higher than that of a regular funnel like an
email squeeze page.
This is due to the fact that you’re providing something of
value, physical, for the prospects rather than offering digital information
through their mail. There are rules regarding how you structure the offering
you would give the buyers because it would be a waste of resources, effort and
time if they can’t see any use for it.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
Download a copy of your book here: 50 Marketing Tips and Tricks
