This script is basically a couple of questions and steps to
take in structuring your offering in the Two-Step funnel. The offers being
presented to the buyers must be of some value that they can perceive and want
or else they won’t be able to go with what you have to offer.
The Two-Step funnel offers low-cost physical products of
value, Free-Plus-Shipping items, and doesn’t need too much sales content. The
key selling points should be the main focus of the content to build trust and
credibility with the buyers. Therefore, it shouldn’t be so long that the reader
loses interest and ends up not purchasing the offer.
A short video addressing the key questions can be made by
you, the marketer, and a text version that could be added somewhere on the page
as well for those rushing to get a quick solution. After this content, you can
proceed to present them with the offer on the order form.
The questions serve to address and inform the prospects
about how you know what issue they could be dealing with and how you intend to
proffer a solution to that. The questions include:
●
Who: This question simply asks and
serves to address who you are. Basically, it’s a short introduction about you
and the business you’re running.
Who are you? “Hi, I’m Mark Daniels,
the founder of FuTech Services.”
●
What: This addresses your product or the
offer you have for them, the buyers. This should also be brief and precise.
What do you have to offer? “I’ve got
a free Antivirus software DVD that’s going to _________”
●
Why? This section details the benefits
and value of the offer you have to give the buyers and what they could do with
it. Its sole purpose is to convince them about why they need to procure the
offer.
Why do they need it? “If you’ve been
having issues with _____, then you need to get this software DVD because it
will _____.”
●
How: This should guide them through how
they can get the offer. This basically just informs them about the order
process beforehand.
How can they get the offer? “Just
fill out the form after this video or text. Enter your shipping details, and
it’ll be sent to you immediately.”
There are other key points you can address in the video to
make them trust you and proceed with the purchase. Here they are:
●
The Catch: The thing to note is that the buyers
might doubt in their minds about the offer being totally free and might not
want to trust the process. Your job is to clear off this doubt and let them
know that there are no strings attached to the offer.
●
Urgency: Let them know why they need to get
the offer immediately to create a sense of urgency within them.
“There’s a limited amount of copies
available, so be sure to get your copy while the offer lasts.”
●
Guarantee: You need to alleviate any feeling
of risks or danger about losing their money and assure them that they can
always get a refund if they don’t see the value of the product.
●
Recap: Let them know once again about the
product they’re receiving and the value that comes with it.
Making use of this strategy to build
and implement your script will help you convert faster. It also gets the buyers
to trust you and put them in a position where you can upsell or downsell them
on other products you have to offer.
If
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Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million
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