One of the best ways
to optimize the monetary success of your website is to not only understand
keywords, but to understand buyer keywords as well.
Keywords, of course, are the words or phrases you incorporate into the content
on your website in order to help you show up in search engine searches. But
many people who are trying to make money with an affiliate site fail to
understand buyer keywords, and because of this, they experience high traffic
but very few sales.
Buyer keywords work by targeting the keywords "buyers" are likely to
use when searching online - rather than targeting the keywords people are
likely to use when they are still researching.
For instance, imagine that someone is wanting to purchase a massage chair. They
may start out their search wondering whether it is worthwhile to spend their
money on a massage chair, in which case they would likely search something such
as "benefits of a massage chair." If you have optimized your content
to show up in this search, you will probably be able to help the person make a
decision to purchase a massage chair, as you give them all the benefits of
owning one, but the person is unlikely to be a buyer quite yet - and in spite
of all the help you have given them, you will get no monetary reward!
The person in question may then search "massage chair reviews," or
"best massage chairs." After they have perused a few more sites and
gathered a bit more information, they will probably narrow their search even
further. Perhaps they found that self-heating massage chairs work best, and
they will now search "best self-heating massage chairs."
At this point, the person is close to being a buyer - but they are not quite
there yet! They will probably discover that "XYZ Self-Heating Massage
Chair" is best, in their estimation, and will then search for "best
deals on XYZ Self-Heating Massage Chair." At this point, the person is
ready to whip out their credit card and buy - and that is when you want them to
show up on your website! You can tell them where they will find the best deal,
they will click on the affiliate link you provide, and both you and the buyer
will be rewarded!
When you are trying to land buyers on your site, here are a few keywords you
will want to target:
Buy
Purchase
Cheap
Bargain
Budget
Inexpensive
Low Priced
Low Cost
Reduced
New
Compare
And of course, including specific brand names and model numbers is a great way
to target buyers as well!
TIf you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
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