The
Free-Plus Shipping offer is a low-priced product used to convert cold traffic
for your sales funnel and get them familiar with your product or solution. This
is one of the best funnel tools available right now and has been proven to
generate high cash flow.
It
also helps you build your client list whilst driving more sales to the back end
of the sales funnel through upsells. This is possible because as soon as the
prospects are convinced about your products, then they are ready to be offered
higher-priced products with more value.
The
Free-Plus Shipping offers prospects visiting your website a free physical
product or item in exchange for their contact information, almost always their
email address, shipping address and payment for the delivery cost of the
product. After securing their email address, you can use it to upsell to them
after the current purchase.
The
physical product should be a low-cost item of value related to the niche you
operate in. It should be low-cost because you would be giving the offer away in
bulk to secure as many prospects as possible. The item’s value is important
because if it doesn’t appeal to the prospects then it would be a waste of
resources.
At
this stage of the funnel, you take advantage of the ‘free’ word and promise to
capture their attention totally because they almost always will go with the
offering. And you must always deliver with the promise because this helps you
build trust in your brand and this is an integral part of every relationship
between the seller and their clients.
To build this offer, simply:
● Create
a landing page, which lays out and details the offer in a simplified manner
without any distractions, on which the prospects would first get to. This page
basically informs them about the offer and how to proceed with getting it.
●
Create
a checkout page on which the prospect’s billing and contact information.
● Create
a One-Time-Offer (OTO) page where you can upsell the prospects on other
products that are available at higher, but discounted, prices. Strategically
loading the back-end of the offer with upsells and downsells if necessary, is
very important because some customers are hyperactive buyers and might go along
with getting it. This is very effective in optimizing the outcome of the sales
funnel.
●
The
Free-Plus Shipping process must always make the prospects aware of the shipping
micro-commitment before taking them to the checkout page. After they
acknowledge this, they can then pay for the shipping and get the OTO offer
which they can accept or reject before they get to the delivery page.
One of the greatest assets you can
acquire from the prospects is their email addresses because this is how you
establish constant communication and effectively market to them to get them to
patronize you repeatedly over time.
This offer is tested and proven to
be highly resourceful in converting prospects.
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