Hyperactive buyers are those
categories of buyers that are highly motivated to make a purchase on your
products because they are desperately in need of a solution to a problem they
are facing. The buyers can be offered an upsell immediately after procuring a
free offer or a product of low-cost, the hyperactive buyers are those ones that
make the buying decision after being offered the upsell.
They can be quantified through
several methods, some of which includes:
● One-Time Offers (OTO): As soon as the customers have made
a purchase on any of the frontend offers you give them, the next step to take
is the proffer a product of high-value at a special or one-time price. This
helps in complementing the original sale with the value of the products being
proffered of higher value than the initial offer.
●
Affiliate Recommendations: After the buyer makes the
upsell/downsell purchase, they should land on a ‘thank you’ page where they can
view other products or offers that can of value to them. These are common on
e-commerce websites, software products sites and several others.
●
Downsales: After making the buyer the OTO and
they don’t go with it, the next step to take is to continue the sales process
and proffer a different product with a lower cost but still of high value. This
helps in letting the buyer know that there is an alternative to what they can’t
afford but it’s still something of similar value.
●
Bumps: This is an excellent way to promote
an additional benefit or add-on at checkout to the buyer to increase your sales
value. This helps a lot in generating more revenue in sales as well as optimize
profit.
All of these helps in building a
system that greatly benefits the business. Building each and every one of these
methods greatly depends on which works best for your company and the market you
operate in. All of which are greatly effectively nonetheless if implemented
carefully and precisely.
Quantifying these hyperactive buyers
is basically just trying to move them up through your Value Ladder where you
proffer more expensive products with higher value to them. Paying a lot of
money for products is something buyers take seriously and they don’t just take
this step without deliberating on it. Therefore, it is your responsibility to
pre-frame their minds about the value these products have in hold for them.
Doing this
right helps in securing long-term growth for your company, hence it's
encouraged to perform split testing different blocks for all the offers you
have to give the customers. By testing these areas, you get to realize which
areas to focus your effort and resources on.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
Download a copy of your book here: 50 Marketing Tips and Tricks
