The
Magic Bullet points to the main item of focus, the One Thing, of the webinar
and the reason why the prospects are interested in the webinar in the first
place. If they don’t realize the value they wish to achieve after the webinar,
then they have the option of not paying for it.
This
offer requires them to provide their credit card information first before
gaining access to the webinar. If they don’t cancel the payment within the
deadline provided after the webinar, then they will be charged for subscribing
to the webinar.
How
the sales letter is scripted matters a lot in getting the leads convinced about
the value being proffered to them. You can make use of these tips and steps to
structure your webinar to achieve an effective sales process.
The
first thing is to access the desires of the leads by asking questions about
what they need the most. Make them fully invested and interested in what you
have to proffer, this will get them to eventually make the buying decision.
Desire questions should be presented to them at the beginning of the
presentation.
You
can structure the questions depending on the market you work in, and in such a
way that you move them away from the pain they might be feeling and towards
relief or pleasure. And then, the final question has to be geared towards your
product or service being the solution that they need.
The
next step is to introduce who you are and what the Magic Bullet you intend to
proffer during the webinar entails. You should then shine light upon the
frustrations they might have and structure it in such a way that you let them
know you’ve gone through the same process before and you understand how it
feels.
This
helps you build a connection with them because they will be able to relate with
you in the same state of mind. Proffering the solution to their needs, which is
the product or service you intend to sell to them, is the next thing to do. The
solution must be of high-value or else they won’t go along with the rest of the
sales process easily.
You
can detail how you got about the solution and how it has helped you a lot,
emotionally or in any other way. You should also assure the leads they will be
getting value upfront before they have to pay for anything. You then proceed to
offer them to try the product before they pay.
Getting
them to commit to the webinar is the goal and since you will be providing value
before charging them for it, they will be naturally inclined to go with the
offer. This script is simple yet effective at getting the leads to sign up for
the webinar.
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