Sales funnels are a marketing strategy businesses use to
generate more leads from the traffic of prospects passing through their
websites. The buying process the customers are led through by companies to buy
products is simply what encapsulates the sales funnel.
A funnel helps ascertain how many customers are going
through the buying process and highlight the areas in need of optimization.
The problem with most brands is that they aren’t spending
money in the right places to acquire a customer. Every brand must recognize
certain questions and how the answers should impact their every move to create
brand awareness.
Questions that should arise in an effort to realize your
market include:
●
Who
is your dream client?
●
Where
can you find them?
●
What
can you use to reel them in?
●
What
result do you want to give them?
Structuring this well helps in leading your dream clients
from taking the ‘bait’ to consuming your product offerings and putting them in
the position where you want them to be.
Another important notion to work on before moving on to your
sales funnel is your value ladder. The value ladder refers to a continuity
program in which you trade more products and/or services with more value to the
consumer over time. As the value being traded increases over time, so does the
amount you charge the clients.
An instance of this would be a company that offers sales
funneling services to businesses, the steps in terms of the services would be
to build out your sales funnel, setting up the backend systems and then
generating leads through sales funneling for the business. Each of these steps
would incur specific charges from the service provider to the business
procuring the services.
This is ideal because every business aims to sell their best
product and/or service but this has to be done gradually and not just
instantly, hence, the value ladder. Providing consumers with an ever-increasing
value is the way to go about letting your plethora of services.
It’s only natural for your target
audience to want to ascend up your Value Ladder when they know and trust you
that there are other ways value can be attained from your brand. There are
different ways in which you can structure your continuity program, it could be
built around membership packages, coaching plans or membership sites.
The continuity program is a great way to build your residual
income because the clients naturally want to move up the ladder due to more
value proffered by you, hence, more income will be pulled in for every step
taken by them. Businesses differ in operations but the concept of adding more
products and services to the Value Ladders is the ideal way of building their
marketing funnels and succeeding in an environment full of competition.
The key difference between a Value Ladder and a sales funnel
is that the value ladder is a method you can use to ascertain the products and
services needed to lure your dream clients away from the bait to the high-end
services you have to offer. The sales funnel is simply the buying process that
the potential customers go through when acquiring your products and/or
services.
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