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Stages In A Sales Funnel

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A sales funnel comprises stages, with each of them indicating the level of devotion to the end goal which is the acquisition of a product or service. The high-level stages in a sales funnel include:

     Awareness
     Interest
     Decision
     Action

Awareness
This stage simply entails when the customer recognizes a need or problem, content must be created to attract them to the prospect of a solution to their needs. Customers in this stage are not aware of your products or services and hence focus on specific details about the value of your product or service must be made available to them.

This stage aims to create an impression with the customers and arouse enough curiosity within them by highlighting your product or service as a solution to their problem. Quality SEO-optimized content is highly recommended to let customers know your brand exists to serve them.

This is important because more than 70% of potential clients will make a search on Google to seek out a solution to their challenge. The type of content includes reports, blog posts, articles, videos, and white papers.

Interest
This is the next necessary stage because as soon as your prospect gets an idea of the challenge facing them and what should be done to solve this, research on the best solutions will be made. This simply means that the potential customer’s interest is piqued about your products or services.

This is the stage when they reach out to your business with the hope of acquiring a solution proffered by you. Hence, your business must be included in the list of viable options that they can reach out to. Content, like videos detailing your product, webinars and case studies, which delivers information about solutions should be made available whilst highlighting your services.

Decision
The prospects that get to this stage of the buying process are now convinced about the need for your products or services because you’ve already planted ideas to incite desire for your brand. A key point to note is that there might be competitors rendering the same services proffered by you so you need to lock down the lead by offering a free product demo or consultation and reference to your work history with existing clients.

Easy access to your customer support can also help persuade the leads to pick your business whilst highlighting the benefits of picking your product or service and not just the features.

Action
This part of the process influences the customer to act on their decision to pick your services. The ultimate goal has always been to convince your leads to purchase your product or services so making it easy for them to greenlight the acquisition of your solution is the necessary thing to do.

The easier it is for the leads to take action, the more sales will be generated through the sales funnel.

Every website has a funnel and it’s entirely up to them to shine light upon these stages but each and every one of them has an impact on the customer’s behavior. The sale funnel is a path, hence, there are steps that can include landing pages, blog content, lead magnets, exit pop-ups, auto-responder sequences.

The influence of these steps is massive and constitutes the system that converts the traffic of prospects into potential buyers. Improving the efficiency of these steps is a top priority for sales and revenues to grow over time.

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