A sales funnel comprises stages, with each of them
indicating the level of devotion to the end goal which is the acquisition of a
product or service. The high-level stages in a sales funnel include:
●
Awareness
●
Interest
●
Decision
●
Action
Awareness
This stage simply entails when the customer recognizes a
need or problem, content must be created to attract them to the prospect of a
solution to their needs. Customers in this stage are not aware of your products
or services and hence focus on specific details about the value of your product
or service must be made available to them.
This stage aims to create an impression with the customers
and arouse enough curiosity within them by highlighting your product or service
as a solution to their problem. Quality SEO-optimized content is highly
recommended to let customers know your brand exists to serve them.
This is important because more than 70% of potential clients
will make a search on Google to seek out a solution to their challenge. The
type of content includes reports, blog posts, articles, videos, and white
papers.
Interest
This is the next necessary stage because as soon as your
prospect gets an idea of the challenge facing them and what should be done to
solve this, research on the best solutions will be made. This simply means that
the potential customer’s interest is piqued about your products or services.
This is the stage when they reach out to your business with
the hope of acquiring a solution proffered by you. Hence, your business must be
included in the list of viable options that they can reach out to. Content,
like videos detailing your product, webinars and case studies, which delivers
information about solutions should be made available whilst highlighting your
services.
Decision
The prospects that get to this stage of the buying process
are now convinced about the need for your products or services because you’ve
already planted ideas to incite desire for your brand. A key point to note is
that there might be competitors rendering the same services proffered by you so
you need to lock down the lead by offering a free product demo or consultation
and reference to your work history with existing clients.
Easy access to your customer support can also help persuade
the leads to pick your business whilst highlighting the benefits of picking
your product or service and not just the features.
Action
This part of the process influences the customer to act on
their decision to pick your services. The ultimate goal has always been to
convince your leads to purchase your product or services so making it easy for
them to greenlight the acquisition of your solution is the necessary thing to
do.
The easier it is for the leads to take action, the more
sales will be generated through the sales funnel.
Every website has a funnel and it’s entirely up to them to
shine light upon these stages but each and every one of them has an impact on
the customer’s behavior. The sale funnel is a path, hence, there are steps that
can include landing pages, blog content, lead magnets, exit pop-ups,
auto-responder sequences.
The
influence of these steps is massive and constitutes the system that converts
the traffic of prospects into potential buyers. Improving the efficiency of
these steps is a top priority for sales and revenues to grow over time.
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