This highly resourceful tool is implemented in the middle of
the Value Ladder and what it entails is a way to market your products or
services to the prospects. However, the invisible funnel webinar differs from
every other kind of webinar because of the way the products are to be arranged.
Basically, it’s a premium webinar event you allow your
prospects to opt-in with their card information, but they aren’t billed right
away, and feed them with high-valued information or content. After the webinar
is over, they have a time-limit on giving you feedback to let you know whether
they like the content or not.
If they don’t send you an email or reach out to you within
the time frame before the deadline, then you can place the charges on the card
provided to get access to the webinar. Using this particular sales strategy
allows your prospects to test out your product first before they make any
financial commitment to it.
The concept of giving access to high-value content first
works just like having a money-back guarantee for your product or service. This
helps relax the prospects’ minds about whether they might be getting the worth
of their funds. This works effectively in converting your leads for you whilst
building a relationship with them.
Depending on your business, you could use the invisible
funnel webinar in a diverse number of ways. Either as a free demo program or
testing out a new service or product with your existing customers. Whichever
method works best in pushing your agenda onto the prospects can be tested using
this funnel.
Understanding how to use this particular funnel will help
build trust for your brand as well as boost your sales, profit and revenue
generation. Connecting with the prospects is key to attaining high conversion
rates, this lets you build a connection with them first before they can make
any payment for product or service.
There are some prospects that normally wouldn’t pay for a
service or product because they don’t know about the value it holds yet and are
rather careful with their finances. This funnel is one that you can use to
reach this demographic of prospects whilst showing them the value you intend to
proffer through your services and much more.
Another reason and one of the main benefits is that
prospects and customers are always attracted to content with the ‘free’ term
attached to it. A significant percentage of leads that come across this offer
will always be motivated to check it out.
Properly structuring the invisible funnel webinar is one of
the best ways to optimize the middle of your Value Ladder and as the leads move
higher on your Value Ladder, the more you optimize the revenue being generated.
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