There exists quite a number of diverse sales funnel
strategies that businesses can take advantage of to increase profitable
activity on their platforms. These are sales methods you can make use of to
generate leads for your brand, and ultimately, revenue for the business.
The sales funnel and value ladder mirror each other in steps
or levels, which are the Frontend, Middle and Backend. Different sales funnel strategies can be made for each of
these levels on the value ladder to deliver a more streamlined experience for
the consumers.
These kinds of sales funnel exist at the forefront of the
value ladder and are targeted at potential customers who are aware of the
problem they have but don’t possess a solution to the problem yet. The
objective here is to create awareness about your brand and the solutions you
have to offer them.
There are numerous methods that can be used to market and
obtain leads from potential customers who have an inclination to purchase your
products and/or services. An offer has to be made to the potential customers to
entice them and capture their attention. This can include Free or Low-cost
Trials, Free Shipping, Self-Liquidating Offers (SLOs).
Middle Sales Funnel
Here, the sales funnel is targeted towards mid-priced
products and/or services and requires more content than the frontend funnels.
This is due to the increase in the value and getting customers to go along with
them requires shedding light on why and how an increase in the value of
products will serve them better. The kinds of content used for this level aim
to educate your customers on better services you can provide and comes at a
higher cost.
The kinds of content required for this level of the sales
funnel should hold a reasonable amount of information. Tools that can be used
include Sales Webinars, Invisible
funnels, and Product Launch funnels.
Backend Sales Funnel
These classes of products or services are high-value
investments and must be treated as such. The kind of funneling that should be
used for this is specifically aimed at convincing leads and driving sales on
the premium products and/or services you have to offer.
This is the last level of the value
ladder, hence the kind of funneling templates used should be tailored to
convincing the consumers of these premium services. High-ticket Offers should
be targeted to the customers to get them to continue with the program.
With a dedicated value ladder and defined sales funnel, you
can turn leads into hyper-responsive customers and have a better competitive
advantage with long-term business stability. All these and so much more can
come from having a well-constructed marketing process that is highly optimized.
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