There are five key variables to consider when building a
successful online ad campaign. These variables work together to creating a
funnel and making it work effectively to optimize sales and maximize profit.
When a funnel doesn’t work as it’s supposed to, the step to take is analyzing
each of these variables to know which area is lacking in optimization.
It’s best to have just one area not working properly than to
have more than one not working. The five variables include:
●
Demographics:
This entails all the attributes of
the target audience, who belongs to the target audience and those who don’t.
Their discerning attributes include age, sex, level of income, education as
well as other traits that you might want to target uniquely in an effort to pass
your message across. Knowing your demographics is very important because
resources and effort targeted at the wrong audience can prove detrimental to
the business or brand.
Therefore, proper research is
necessary to be put into figuring out the right demographics to target to able
to access and tap into the opportunities that can benefit the business. After
knowing your demographics, the next thing is to access areas or sites where you
can easily find them to market to them.
●
Offer: This refers to the product or
service you’re proffering to the prospects and customers at a particular price,
as well as the upsells and downsells. The upsells refers to a more expensive
product, with more value, that you offer to the consumer. And the downsells
refers to an alternative product you suggest to the consumers at a lower price
when they don’t want the initial product or service you proffered. You can make
a research about the pricing your competitors offer and the points where they
offer each product in the funnel. This will give you pointers on how to
structure your own products and pricing to gain a competitive edge.
●
Landing Page: This refers to the page an ad
redirects the prospects to when they click on it, this is highly important
because you’ve already caught a bit of their attention and the next thing to do
is secure it. You can study your competitors’ landing pages to see what works
for them in securing leads and model your pages after that. You can tweak what
a successful campaign has done because they are proven models of what works.
●
Traffic Source: Instead of striving hard and
wasting resources trying to create traffic, you can make a research about where
successful campaigns get their traffic from and tap this resource. There are
online software tools that can be used to achieve this and this goes a long way
in gaining an edge when modeling your traffic funnel.
●
Ad Copy: This is the final variable of a
marketing campaign and what it simply entails is what the ads of the campaign
should look like. Again, rather than trying several kinds of ads that might
work for the campaign, its best to study what models your competitors are using
to make their marketing campaigns work for them to get an idea of what works
for your niche. You can then improve upon such models to have a competitive
edge in the markets.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
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