This script is very resourceful in selling your products to
your prospective customers and is quite easy to implement. The Self-Liquidating
Offer (SLO) page where the prospects land on after subscribing to your mailing
list must be properly structured to make it effective in getting them to make
the buying decision.
The SLO page is where you place your core offer and its
content could either be a video or a long sales letter full of key points. This
particular page is much longer and needs more valued content because the price
range of the product being offered is much higher than that of the Free-Plus
Shipping offer.
The objective is to get the prospects to trust you and
convinced enough to make the buying decision. This is what the Star, Story,
Solution script aims to achieve. Your Attractive Character can be introduced to
these new prospects using this script.
The Star, Story, Solution is broken down into three
sections, the Star (Attractive Character), the Story (the problem) and the
Solution (your product). Here are the sections:
●
Star:
The first thing you want is to grab
the prospects’ attention. This is important because this way they can get
interested in what you have to say. You can use a couple of questions to get
the prospects thinking about the thing they want most of all. This questions
should be related to the topics you want to talk about, that is the results
they want to achieve.
Try to talk about the problem they
are facing, so it can raise an unwavering interest in them. You can promise a
solution to them, which is the thing you talk about for the rest of the
content. After promising the solution, you can introduce your star which is the
Attractive Character (AC) to them. The AC is someone they must be able to
relate to or connect with.
●
Story:
Always start your story at the point
of high drama to fully catch your prospects fully interested in knowing the
outcome of the story. Nobody would be interested in what you have to say if you
don’t make the content captivating. This way, you can present the AC in a way
that they would yearn to know what happened to him/her.
The next thing to do is to insert a
backstory that resulted in that point of high drama. This means detailing how
the AC got into that situation, where they needed a solution that the prospects
are looking for.
You can then point out what the
problem is and why the AC is in that situation. As soon as you do this, you can
reveal how the AC made a decision to change their current situation or
predicament. This just means the path they took to changing their situation.
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