• Small Business Solutions: Backlink Basics

    My Digital Genie; Digital Genie; Keywords; Best Keywords; Making Money Online

    One of the best things you can do to increase the success of your website is build backlinks - that is, links from another website that point back to yours - as this will go a long way in helping your direct traffic, and in helping your search engine ranking. One delusion many people labor under, however, is the idea that it is impossible to have any direct influence over the number of backlinks your website receives - when the truth is, there is a whole lot you can do to build backlinks yourself!

    First off, you can have a direct influence on your website, by providing content for your readers that is worth sharing. This is the most organic - and often the most productive - way to build backlinks.

    In addition to providing quality content on your site, you can also help the chances that your readers will share this content by making it easy for them to do so! With social media widgets that make it easy to share your content through Digg, Twitter, facebook, Google Plus, and more, you will increase the likelihood of your readers sharing your content with others.

    Another great idea for building backlinks is link exchanges - where you embed a link to a site on your page, in exchange for a return link from this site. When creating a link exchange, keep in mind the fact that backlinks are most valuable when they come from sites that are popular and highly-ranked themselves.

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