When you are working on search engine optimization for your website, one
thing that will be important is that you are able to collect backlinks (links
from other sites that point to your site), as this will go a long way in
determining how highly you are ranked by search engines. It is also important,
however, to realize that the value of links is based more on quality than
quantity; in other words, it would be better for you to have one link from a
highly-ranked site (or from an extremely reputable site) than to have 20 links
from sites that are not highly-ranked or reputable.
One of the most valuable places to get backlinks from is .edu sites, as
these sites are highly regarded by search engines, and are typically
highly-ranked as well. If you are looking to gain links from .edu sites, here
are a few things you can consider.
If you are the kind of company who might be able to do work for a school,
make an effort to do so! For instance, if you run a business that specializes
in making trophies, you can target school teams; once you have gained business
from schools that have a .edu site, request that they add a link on their site,
telling visitors that they use your services!
You can also contribute articles to .edu sites, or can consider sponsoring
events run by schools! In this way, you will have your link on their website,
and will be able to see an increase in traffic and search engine ranking as a
result!
And finally, realize that the old principle of "linking to others in
order to get links in return" can even work with .edu sites. Spend time on
.edu sites, reading articles and collecting information, and when you find
something that will appeal to your readers, write an article exploring this
topic and linking to the .edu site. In return, you just may find that they end
up sending a link to you as well!
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