There is a lot of thought that goes into "what the content on your
website should contain," but one thing that you should pause and realize
is: there is often no reason to over-think things as they pertain to your
website! For the most part, your focus on your website should be simply that
you are creating content that is quality and unique.
In an examination of exactly what "quality and unique" content
is, it is best to start with quality, as this can be different for each different
site.
The main thing, in regards to "quality" content, will be that the
content you are creating is valuable to those who are visiting your site. But
creating content that is valuable "to those who are visiting your
site" goes beyond simply creating valuable content; this content will also
need to be relevant to your central focus! As you create new content on your
site, always do so with A) Your primary keyword(s) in mind, and B) The value of
this content in mind - asking yourself as you write each new piece of content,
"Does this relate closely to the site's central theme, and will it be
valuable to those who read it?" If you answer "yes" to both of
these, your content can be considered "quality."
As for "unique," this is beneficial in two ways. Firstly, if you
create content that is unique to your site (that is, content that other sites
do not have), you will also accomplish the goal of creating content that others
are likely to share. Secondly, if you create content that is unique within your
own site (that is, content that you do not have elsewhere on your site), you
will avoid penalties for duplicate content!
Focus on your central themes each time you create new content on your site
- making sure the content you create will be valuable to those who read it, and
that it is unique from what can be found on other sites or elsewhere on your
own site. In this way, you will ensure a steady stream of quality and unique
content, and will continue to boost your traffic and your search engine
rankings as a result.
If you would like to grow your online business to new heights and learn 50 Marketing Tips and Tricks that we have acquired over 20 Years and $100 Million in sales then please feel free to grab a copy of our book.
Download a copy of our book here: 50 Marketing Tips and Tricks
