Utilizing
the proper media channels makes all the difference when targeting your audience
for lead optimization. With the recent developments in technology and social
media platforms, there are newer and more efficient ways of reaching out to
consumers to inform them about your brand or business and the value it holds.
Gone are the old and traditional
strategies of media targeting which include newspaper ads, direct mail,
television, billboards, and radio. Although, traditional media campaigns can be
incorporated with digital elements to further enhance the effect of the
marketing process.
It’s
estimated that are around 3.010 billion Internet users in the world, this means
the general market audience is online and digital media channels should be used
to achieve this resource. After defining the target audience, the next step is
always figuring which platform to use to reach them.
Choosing
the wrong platforms can be a fatal step to take when strategizing for
marketing. Resources, as well as time and effort, would only be wasted without
achieving the marketing objectives.
Using
direct response digital marketing helps in turning prospects into leads. Every
form of traditional media has its digital counterparts which can be used to
better reach out to consumers. Here are some of them:
●
Magazines = Blogs
●
Radio
and Television = Online Streaming Platforms
●
Print
Ads = Online Advert Channels
●
Direct
mail = Email Marketing
There
are a lot more new media resources available for use as well. They include
social media platforms, Search Engine Marketing (SEM), Pay-per-click
advertising, Search Engine Optimization (SEO), Content Marketing as well as
several others.
Some
traditional media methods are still effective for some businesses, for example,
billboards and print advertising. Hence, it all depends on which channels are
effective in creating awareness for your brand. Performance is key, so
evaluating your current methods along with your output from it goes a long way
in optimizing areas lacking in marketing effect.
The
new media methods are inexpensive and revolve around the website, and getting a
professional to optimize your marketing performance in such areas will help the
brand you are trying to pitch to the consumers. Whereas the traditional media
tends to be a bit more expensive since they make use of physical channels but
could also be used to target a broad audience.
New
media allows your reach a narrower consumer audience based on specific factors,
as well as track the progress of the campaign through data analytics. Marketing
campaigns can be updated and adjusted more easily in new media channels
compared to the old media where everything is static and requires changing the
whole content sometimes.
The
more technology grows, the more new media channels grows, so tapping this
high-value resource will go a long way in helping the brand or business because
awareness is key to getting consumers familiar with what you have to offer
them. Relationship with the customers can be better facilitated with these new
media channels.
Whichever
marketing channel you need to make use of depends on your brand or business and
the kind of audience it targets as potential customers. Both channels have
their own benefits and can be used concurrently to help you reach your
audience.
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